Reebok and Khalid’s Global Partnership

Khalid, a global superstar, will be apart of Reebok's Sport the Unexpected campaign this autumn. This campaign celebrates creativity, experimentation and self-expression.

In autumn 2020, the Sport the Unexpected campaign will pair immersive elements of irreverence and the surreal with Khalid's authentic and charismatic self.

"Khalid continues to be a beacon of originality, pride and imagination for today's rising youth," said Matt Blonder, VP of Marketing and Digital Brand Commerce at Reebok. Reebok. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos – to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”