Scoop Invites Visitors Into A Moroccan Inspired Wonderland

The Spring/Summer 24 edition of the United Kingdom’s premium contemporary fashion and lifestyle trade show, Scoop, opened yesterday at Olympia West.

The first day saw excited buyers from leading luxury retailers flock through the doors to discover the exclusively curated edit of over 250 contemporary designers.

Upon arriving at Olympia West, visitors were greeted by the iconic Scoop artwork, a mix of quintessential Britishness and European vintage chic, as Scoop Founder, Karen Radley invited guests to ‘Uncover The Exceptional’. Inside, the walls were adorned with patterned wallpaper, rattan relaxation areas, large floral displays and lanterns decorating the aisles, transporting visitors to a Moroccan paradise.

Buyers were invited to enjoy drinks at The Scoop X Wimbledon Cocktail Party and could receive an aura reading throughout the day. Feedback on the opening day from buyers was overwhelmingly positive.

“It has been a lovely show, as usual we have been thoroughly looked after. The show has been well laid out and the beauty of the entrance is fantastic,” expressed Abigail Edmunds from Domino Style

“There are lots of great designers here and you can really see trends in the collections. I loved footwear, sportswear and some of the more premium collections,” said Tayla Ciel from Nel Studio.

Radley was blown away by the success of the first day. “From the moment the show opened the energy and buzz in the gallery has been incredible. Since I started Scoop, I have always promoted emerging designers and exciting talent and I am thrilled to be showcasing new designers this season such as Marches Rosa, Saint Armont, Agua Bendita and so many more.”

Designers shared the same positivity as Radley and the buyers. Caroline Edge from Aubade said, “this is the first time I have exhibited at Scoop and it has been a great show so far. I have met the buyers I wanted to and have found the show inspiring and motivating. This is exactly how it should be.”

“We have had a good reaction to the collection and there is a great feeling of positivity throughout the show. You must go to the shows, it’s where fashion begins, and you get to see the full picture – And Scoop is the best show! Karen curates it so well and gives it a strong focus,” said Gerad Levy from GIL Agencies.

Visitors can expect more exceptional fashion and experiences for the duration of the trade show.