Scoop Returns to Wonderment

The UK’s leading contemporary fashion and lifestyle show, Scoop will return to Olympia West, Kensington on the 11th-13th February 2024 with A Return to Wonderment.

Scoop’s Founder and Managing Director Karen Radley unveiled the campaign imagery for the new season as she invited visitors to Uncover the Exceptional with a playful theme that explores romance and glamour. A Return to Wonderment will epitomise quintessential Britishness and humour.

The campaign imagery takes inspiration from Victorian artwork. The result is a modern and eccentric illustration that at its core celebrates the fun of Scoop.

Radley has been at the forefront of uncovering cutting-edge designers from around the world since Scoop’s inception in February 2011.

“Supporting British designers and creating a unique fashion showcase in London has always been part of Scoop’s DNA,” said Radley. “I love the way this has been captured in the new campaign imagery whilst maintaining that most important sense of fun and humour.”

Recognised as a must-see on the international trade show circuit, Scoop will open its doors at Olympia West in February to showcase around 250 new and exciting designers in an edited lineup of premium women’s fashion as well as luxury home, beauty, lifestyle, and men’s collections.