Radicool Kids has opened their second New Zealand concept store. Following on from the success of their Dunedin Flagship which opened 18 months ago, the new store in Wellington’s CBD is located in the new Lombard Development on the corner of Manners and Victoria Streets. The successful kiwi kids wear brand was founded four years ago by husband and wife team Emily and Brendan Boniface. The birth of their son River marked the beginning of their quest to fill the gap in the market for stand out, affordable, and high-quality NZ designed boys wear.

The brand started by wholesaling into select cool kids’ boutiques and surf/street wear stores throughout New Zealand and Australia, soon after they rapidly gained a loyal following. Upon the birth of their daughter Indie in 2013, a unique girls’ wear collection soon followed. Kissed by Radicool received rave reviews due to its tomboyish, cool, skater girl vibe.

Their vision for both stores was to create a place where kids wanted to shop, full of good vibes with a chilled, happy, relaxed atmosphere. The Dunedin store has become a favourite among the locals; customers love seeing the full collection all under the one roof. The Wellington store has the same welcoming and unique vibe, bringing a strong dose of cool to the Capital.