Shopback Acquires 100% of BNPL Start-up, hoolah

ShopBack, a loyalty platform, has announced that it will acquire 100 percent of hoolah, a buy now pay later (BNPL) platform. Both companies are based in Singapore and operate in Southeast Asian markets.

This acquisition will extend hoolah's BNPL offering to over 8,000 merchants and offer this payment option to shoppers across the Asia Pacific, including Singapore, Malaysia and Hong Kong. The merge also means new features will be added to Shopback's platform, therefore becoming more than just a loyalty app for e-commerce.