Inspired by the #nofilter hashtag on social media the makeup team for the Desigual runway show at New York Fashion Week applied no more than moisturiser to the models’ faces. However, five of the models had a makeover of a different sort – the Snapchat treatment! Makeup artists used MAC Cosmetics paint and pigment to re-create the Snapchat filters right on to the models’ faces, while artists attached paper flower crowns and butterflies the models’ heads. Top filters like the dog and tiger filter were included in the looks. From this show, it is clear that the presence of social media in everyday life is rapidly growing.