Standsure is a Scottish motto from the Anderson clan invoking strength and pride. Shaun Anderson named his premium menswear brand after his heritage as the all encompassing brand strives for mind, body and soul solidarity. Anderson was in the music industry before moving into coffee. Needing to hold on to a creative outlet, he began Standsure Company. Currently the brand focuses on headwear but Anderson hopes to expand by the end of the year. He’s taking his time on the project he hopes will become a full-time career as Standsure Company is not just another business, but a brand that promotes mindfulness. Endeavoring to support the whole person with his offerings Anderson’s high quality products are here to help consumers think in a healthier way. With the brands’ own sound cloud, Anderson has created playlists for mediation, work and winding down and Stansure Company’s blog covers themes of ritual and quality over quantity.
The brand’s five panel caps with handpicked cotton canvas, merino wool beanies and shallow beanies in a durable wool blend are made to keep. The streetwear brand finds a niche in its semi-formal aesthetic that appeals to a slightly older demographic. Stansure Company has even picked up a big following in New York, thanks to rapper and producer Oddisee wearing the headgear in his videos. For more information, email hello@standsureco.com.
