Famous Indian colour cosmetics brand, Swiss Beauty, has just launched a ground-breaking campaign, 'For all you are. For all that you can be.' Starring actress and brand ambassador Taapsee Pannu, an unstoppable, distinctive, and fearlessly expressive personality, Swiss Beauty aims to break barriers and be our authentic selves.
The campaign kicked off with Pannu sharing the teaser, 'Taapsee vs The World', on her Instagram account, which within five hours gained traction on social media and created a sensational buzz in the entertainment industry. #TaapseeVsTheWorld also became the top trending hashtag on Twitter.
The video highlights how the brand's extensive range of high-quality products empowers individuals to be who they are, unleash their creativity and showcase their unique personalities with Swiss Beauty's vibrant eyeshadows, bold lip colours and a diverse range of other products.
Pannu was drawn to Swiss Beauty's affordable, high-quality, diverse makeup products. She is delighted to be a part of the brand and looks forward to setting new and modern mindsets regarding beauty standards.
"Swiss Beauty is not just a makeup brand but a platform for empowerment and self-discovery," said Saahil Nayar, CEO of Swiss Beauty.
"We are excited to embark on this journey with Taapsee and arm individuals to be whoever they are today and become whatever they want tomorrow."
