Pilates has been named the fastest-growing fitness genre in the country, and STRONG Pilates, in collaboration with THE UPSIDE, has now announced a capsule collection.
With a focus on enhancing sustainability and wellness, this partnership features fashion-forward athleisure to encourage high performance, style, and comfort from studio to street.
“I’m so happy we’ve had the opportunity to work with a wellness brand like STRONG. What resonates is the community we have grown. I believe that a brand has to be authentic. It has to tell the truth; we both share this common ground,” said Jodhi Meares, Founder of THE UPSIDE.
Grounded in authenticity and based on mutual respect for the planet, the collection utilises 100 percent cotton and sustainably focused fabrics for sweat-free sophistication and breathable, quick-drying comfort.
“As a brand, STRONG has always been very clear on its values and goal of feeling physically and mentally stronger. This collaboration elevates that experience for our trainers and members, reinforcing our commitment to providing the best fitness and lifestyle,” said Michael Ramsey, Co-founder of STRONG Pilates.
The exclusive collection is available now as a pre-sale until the 4th of February via the STRONG Pilates website and STRONG studios across New Zealand.
