USA | HEINZ has partnered with global lifestyle brand Herschel Supply to announce a first-ever collaboration uniting flavour and style.
Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on the go, the collection has transformed HEINZ Ketchup into a stylish, travel-ready accessory.
This will allow fans to carry their favourite sauce with them this travel season, no matter the destination or travel size requirements.
As two iconic brands in their respective categories, the red-hot, limited-edition collaboration adds flavour to everyday travel through the quality and craftsmanship for which Herschel and HEINZ are known.
Combining Herschel’s best-selling silhouette with HEINZ’s unmistakably rich “ketchup red” colour, the new luggage makes a bold, design-forward travel statement that balances function and style.
The Herschel x HEINZ collection features two standout pieces, the Herschel Heritage Hardshell Medium Luggage and the Herschel Heritage Hardshell Large Carry-On.
Both pieces include features jetsetters love, including an easy-access split design with a zippered closure, reinforced corners for extra protection, and 70 percent recycled polycarbonate material that's tough and impact-resistant to handle all the trips.
In addition to the bags’ bold red exterior colour, the collection includes unique pops of flavour throughout, including the “tear here” ketchup visual, an interior print featuring HEINZ Ketchup packets and a custom removable belt and luggage tag in the shape of an iconic HEINZ Ketchup packet.
“Herschel has always been about designing products that are functional, durable, and timeless, with subtle moments of personality and discovery,” said Jamie Cormack, Co-Founder of Herschel Supply.
“Collaborating with HEINZ was a natural fit. Their signature red is part of everyday life, instantly familiar and iconic. Together we evolved our Heritage Hardshell with refined details that feel distinctly Herschel and HEINZ.”
The collection is available online in the United States and Canada while supplies last.
