Following a massive $108.7 million loss last year, Pacific Brands has been saved by its underwear brand, Bonds. Emerging as a front runner for the company, Bonds recorded a 14 percent growth in the first half, with profit totalling $268.7 million.

The growth is in line with Bonds' plan to open 20 stores in the Middle East and have stock in 50 Macy's stores across the US.

Bond's, along with bedding and homewares brand Sheridan now make up 71 percent of total sales for Pacific Brands, who also operate brands Berlei, Tontine, Dunlop Flooring, Razzamatazz, Holeproof Explorer, Dunlopillo, Jockey, Voodoo and Fairydown.