Friday, the 14th of April, saw the exciting re-launch of the new and improved website for RUBY.
RUBY is an eminent fashion label from New Zealand. Best known for its nourishing relationships with its customers and stunning designs embodying those who wear them.
The RUBYVERSE offers the same warmth you would feel from walking into one of their stores while also making sure to encompass the whole Rubette experience digitally.
The site's energy has been carefully considered and reflected through its joyful details. Whether you find yourself getting lost in the online articles within the Ruby Room, learning about specialist tools, levelling up through the RUBY Hive loyalty program or exploring the latest new arrivals.
Their newest and most significant change to the online platform is the Toolbox for Change section, which offers tools that the company believes everyone should have access to. Some of these tools include responsible manufacturing processes, carbon reduction plans and the use of better practice materials.
RUBY believes that in these areas, people can learn from each other on the best decisions on how to channel energies so that everyone can have the most positive impact.
They also offer specialist tools that cover how the company works towards waste minimisation and how they mutually nurture nourishing relationships with their community. At the same time, they highlight their manufacturing processes in order to offer complete transparency to their audience.
