Wes and Willy have announced a new licensing agreement with the NFL to manufacture, distribute and market children's apparel in 2024.
The new collection includes boys' and girls' t-shirts, sweatshirts, pyjamas, swimwear, tracksuits, jackets, rompers, and dresses in infant, toddler, kids, and youth sizes.
"We are thrilled to be a new partner in the NFL family of brands and to make our new line of children's team apparel available amid the NFL playoffs," said Bill Mullen, Wes and Willy president and co-founder.
"A special shout-out to our dedicated team of employees in our headquarters in Omaha, NE, who have worked tirelessly over the years to expand our existing product categories and get us in a place to make this new partnership a reality."
The key fabrics utilised in this new collection are organic cotton, recycled polyester, and UPF 50 sun protection, while selected items are also available in denim and eco-enhanced Livaeco, a sustainable plant-based fabric.
"This new partnership adds to our successful NCAA collegiate licensing business that features men, women, boys, and girls' apparel for more than 250 college and university teams," said Greg Hagerman, vice president and company co-founder.
All this merchandise will be available at all 32 NFL team websites, League stores, fanatics.com, and wesandwilly.com, ranging from $20 to $ 70.
