What Is Pay By Link? And Should You Be Using It?

Over the past 15 years, Incu has flourished into a multifaceted fashion and lifestyle business. With a diverse range of fashion and lifestyle items backed by an even more diverse community of followers and customers.

Incu owns and operates 12 retail stores across Sydney, Melbourne and the Gold Coast, and serving their international customers via their online store.

During the COVID-19 pandemic, the shopping and retail sphere saw stores closed worldwide, and Australia, was no different. Incu was able to meet customer demands despite the restrictions they were faced with.

Incu utilised a pay by link service that allowed them to receive similar levels of sales despite having their physical stores closed. Prior to implementing this service, Incu had been selling via WeChat - a powerful Chinese social media platform that has been making its mark no matter how hard you try to ignore it.

Through WeChat, Incu was able to share new releases, restocks and answer sizing/styling questions quite easily - especially with their Chinese-speaking market. Purchases needed to be more seamless for Incu over WeChat, especially during lockdown. Therefore, we see the Pay By Link service come to life.

Customers were able to click personalised links through WeChat that showed them a screen of their items they would like to purchase as well as different payment options. Incu, on the other hand, was able to see how many links were being sent and how many payments were being received.

Implementing this Pay By Link method via WeChat allowed Incu to see similar sales (on WeChat) that were similar to the figures they were hitting prior to the pandemic. It was an easy yet vital upgrade for Incu and worked extremely well during this trying time.

For Incu, this service will be available long after the pandemic is over as it has proved to be a great tool full of possibilities.