adidas Originals has announced its role as the exclusive footwear and apparel partner for the highly anticipated Laneway Festival 2025.
In a collaboration dedicated to championing music and creativity in New Zealand, adidas Originals has partnered with celebrated local artists Jess B, Chaii, and Church and AP for a mini-campaign spotlighting the vibrant talent of New Zealand’s music scene.
This campaign features exclusive physical and digital content that highlights the cultural impact of these artists and their connection to the festival.
As part of the celebration, adidas Originals has also collaborated with renowned Australian artist Jack Irvine to design a limited-edition t-shirt. This collectible piece, showcasing Jack’s signature artistic style, will be available in extremely limited quantities at official Laneway Festival merchandise tents in Auckland.
Festivalgoers have been encouraged to arrive early to secure this unique keepsake. The partnership reflects adidas Originals' commitment to supporting creativity and self-expression through music, art, and fashion.
Visitors should keep an eye out for exclusive content and activations leading up to the festival that celebrates the intersection of art and music in New Zealand.
Laneway Festival 2025 is set to take place in Auckland on Thursday, the 6th of February 2025.
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