Alasdhair Willis as Adidas’ New Chief Creative Officer
Adidas has appointed Alasdhair Willis as Chief Creative Officer, effective April, where he will be responsible for shaping, defining, and leading the creative process…
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New Adidas Ultraboost 22 Colourway
Adidas has released a new colourway for the Ultraboost 22 shoes. Initially debuted in mauve late last year, the latest addition to the iconic…
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Adidas Originals & Jeremy Scott Reignite Partnership
In 2003, adidas and American fashion designer Jeremy Scott first came together at a time when designer sportswear collaborations were virtually unheard of —…
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Adidas: Bavarian Oktoberfest release
To celebrate the Bavarian Oktoberfest, adidas has launched two new variations of their “München Made in Germany” shoe design. The new shoe design features…
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ADIDAS RUNNING launches new technical shoe Solaarboost
Adidas Running is launching a brand-new technical performance silhouette for their Solarboost running shoe. The innovative product features tailored fibre placement technology which allows…
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ANTI-SHOCK, ANTI-SLIP PHONE CASES
Adidas has released their Spring/Summer 2018 collection. The new products were imagined to serve all indoor and outdoor athletes, providing extreme protection and practical…
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Adidas will make all products from recycled plastic by 2024
2024, it is the date when the internationally renowned sportswear brand, Adidas, aims to accomplish the ambitious goal of making all products from recycled…
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Original Is Never Finished
Adidas Originals are challenging the meaning of originality with a new campaign introducing their new ambassador squad featuring Kendall Jenner, James Harden, 21 Savage,…
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YEEZY BOOSTS FOR KIDS HIT AUCKLAND
After the launch of the YEEZY BOOST 350 V2 last year, adidas is bringing back the popular shoe in a new black and red…
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Denim: Raw and Unleashed
Denim’s fresh, new-season look is all about raw hems; a trend which has been embraced by celebrities and designers alike. While raw hemmed denim…
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YEEZY LAUNCHES THREE NEW COLOURS GLOBALLY
Kanye West and Adidas Originals are releasing three colour-ways of the iconic YEEZY BOOST at the same time. The game-changing sneaker is launching it’s…
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SOFTER, SLIMMER & SEMI-TRANSLUCENT
Kanye West continues to push the creativity and individuality of adidas design innovations with the latest version of his YEEZY BOOST 750 which dropped…
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