INDIA | Hindustan Unilever Limited (HUL) announced it has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist.
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist has become one of the fastest growing digital-first brands at the intersection of beauty and actives-led science. The brand has been firmly rooted in delivering highly efficacious skincare and haircare solutions to its consumers, driven by its mission to #HideNothing.
This acquisition marked another step in the transformation journey of HUL’s Beauty amd Wellbeing portfolio towards evolving and higher growth demand spaces.
HUL will acquire a 90.5 percent stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years.
Minimalist will join the strong portfolio of brands in the Beauty and Wellbeing division led by Harman Dhillon, Executive Director, Beauty and Wellbeing, HUL.
The current Minimalist team led by the Yadavs will continue to operate the business in collaboration with HUL. The transaction is expected to be completed in Q1 of FY 2026.
“We are delighted to welcome Minimalist into the HUL family. This acquisition is another key step to grow our Beauty and Wellbeing portfolio in high-growth premium demand spaces,” said Rohit Jawa, CEO and Managing Director, HUL.
“Mohit, Rahul and the team have created a great brand built on science, product efficacy and transparency.”
Ritesh Tiwari, Executive Director, Finance and IT and CFO, of HUL said the partnership with the Minimalist team would unlock value through synergies and scale the brand to greater heights by leveraging complementary capabilities.
Mohit Yadav and Rahul Yadav, Founders of Minimalist added that they had founded Minimalist to introduce a transparent Indian beauty range that was trusted and loved on a global scale.
“We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realise our dream of taking Minimalist to the world.”
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