After living in London, New York and Los Angeles and specialising in the beauty and skincare industry, Katey Mandy returned to her roots and reconnected with New Zealand’s botanica.
Combining her scientific knowledge with the plants that thrive in her homeland, Mandy created RAAIE, whose minimalist approach to skincare reflects in their packaging and simple AM/PM treatments.
Contrary to popular belief in the beauty industry that everyone needs multi-step skincare regimes, RAAIE believes in conscious consumption. The potency of their highly active formulations combines multiple treatments into a few products. They also help reduce waste by collecting and refilling bottles and offering a 20 percent incentive on the next order for those that return bottles.
RAAIE has three products; a Morning Dew Vitamin C Serum and Yellow Moonbeam Retinal Elixir for the nighttime. Their latest launch is a sheer and lightweight mineral SPF50+. Their products also contain New Zealand botanicals like native marine algae, alpine rosehip and harakeke native flax.
The brand won the significant global beauty award for ‘Best New Skincare Brand’ and ‘Best New Serum’ within six months of its inception and aims to stay ahead of the industry regarding ingredient efficacy and high standards for product development.
