H&M has selected Bleckmann, a leading provider of end-to-end logistics solutions, to handle the online launch of its Pre-Loved Archive collection.
This limited-edition re-release celebrates twenty years of H&M designer collaborations. It allows shoppers to purchase iconic pre-loved items from the brand’s back catalogue, including collaborations with Karl Lagerfeld, Versace, Kenzo, and many other well-known fashion houses.
Following a global in-store launch, the Archive Pre-Loved collection was recently released online in Europe. Bleckman’s expertise in fashion logistics was vital to making this ambitious initiative a reality.
Working closely with H&M's operations and sustainability teams at H&M, Bleckmann’s circular fashion experts created a bespoke renewal solution. This proprietary process enabled them to restore a wide selection of pre-loved garments ready for resale on H&M’s e-commerce site.
“Working closely with H&M, we tailored the renewal process to meet the unique requirements of this exclusive collection,” said Hans Robben, Programme Manager for The Renewal Workshop at Bleckmann.
“Our streamlined process enabled the team to get all the items ready for sale in just eight weeks. The Renewal Workshop’s data-rich tracking capabilities simplified H&M’s e-commerce platform integration."
Once the garments arrived at its distribution centre in Almelo, the Netherlands, Bleckmann handled the entire renewal and distribution process. This included grading, cleaning, invisible mending, product photography and inventory management.
"We attach individual SKUs to each item to store critical information such as the product’s style and size and what repairs have been carried out,” added Taylor Hill, Senior Manager for Circular Solutions at Bleckmann.
“This allows us to track the status of each garment internally and helps H&M to populate its product description pages, providing its customers with full transparency.”
In addition to cleaning and repairs, Bleckmann handled distribution to H&M’s customers across Europe through its extensive network of transportation partners.
“Bleckmann’s expertise in reverse logistics is a great fit for our Pre-loved Archive campaign,” said Linn Af Klint, Head of Circular Business Models for H&M.
“Their reach across the EU, advanced capabilities in handling single SKU inventory and optimising the recovery process of pre-loved pieces to ensure that each item retains its highest value and finds a new owner. This collaboration strengthens our commitment to sustainability and innovation in the fashion industry, making it easier for customers to access and appreciate high-quality, second-hand garments.”
The Pre-Loved Archive campaign is Beckmann’s second collaboration with the H&M Group to promote circular fashion, following its partnership with H&M’s COS brand.
