Australian maternity brand Cake Maternity has launched a new campaign aimed at showcasing the realities of motherhood on social media. The "We See You, Warrior" campaign encourages mothers to share unfiltered moments on Instagram to build a supportive community. Cake Maternity has a no photoshopping policy and is working with birth photographer Dania Lauren to capture mothers in their most intimate moments. Tracey Montford, founder of Cake Maternity, said the campaign was about reminding mothers that "they are doing their best, which is incredible."
New Maternity Campaign: ‘We see you, Warrior’
