PepsiCo is bringing some serious summer energy with a new collaboration that blends fashion, nostalgia, and a burst of bold flavour. Teaming up with cult streetwear label Samii Ryan, Pepsi has launched a limited-edition capsule collection inspired by the sweet, fizzy attitude of PEPSI Wild Cherry.
Dropping online this month, the collection is a playful mix of Y2K aesthetics and rodeo-core styling. Think vintage-wash denim jackets, bold graphic tees, relaxed sweats, and accessories, all washed in cherry red and stamped with retro Pepsi graphics. It’s a confident throwback with a modern edge, designed to celebrate self-expression and summer style.
“Pepsi is iconic – it’s more than a drink, it’s a feeling,” said Samii Ryan, founder of the eponymous brand. “Just like us, it’s about joy, energy, and showing up exactly as you are. We’re excited to top off the season with a rodeo-inspired, wild cherry twist.”
The exclusive collection is available on www.SamiiRyan.com and at selected specialty retailers. Behind the scenes, the collaboration was developed by Joester Loria Group for PepsiCo and Blitz Licensing for Samii Ryan.
Samii Ryan is known for mood-boosting streetwear grounded in pop culture, femininity, and self-love. With a reputation for creative collabs and viral fashion drops, the brand continues to make its mark with feel-good design and a fiercely loyal fanbase.
PepsiCo’s foray into fashion isn’t new, but this partnership brings a fresh take to the brand’s legacy, mixing the familiar with the unexpected for a season that’s all about fun.
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