For Australian activewear brand LSKD, Pride isn’t a campaign – it’s a commitment. This year marks the fifth consecutive release of their Pride Collection, a vibrant, purpose-led range that goes beyond product to honour visibility, identity, and community. With each release, the brand has deepened its partnership with LGBTQ+ voices, and in 2025, the collection lands with even greater impact.
"Pride is more than a moment, it’s a movement," said Jason Daniel, LSKD CEO & Founder. "That’s why this collection matters. It reflects our ongoing commitment to equality and to building a community where everyone feels seen, supported, and celebrated."
The 2025 Pride Collection builds on years of evolution, from early reinterpretations of LSKD’s best-loved pieces in bold rainbow colourways to this season’s expanded offering of embroidered detailing, custom prints, and value series tees emblazoned with affirming messages. At the heart of the design process is an ambition to create space, not just stylistically, but socially.
"Pride Month is one of the most meaningful and creatively fulfilling collections we work on each year," the design team explained. "It’s more than just a moment on the calendar. It’s a vibrant opportunity to celebrate, uplift, and stand in solidarity with our LGBTQ+ team members and community."
That sense of purpose extends beyond the garments themselves. This year, LSKD has again partnered with Wear It Purple, an Australian not-for-profit that supports LGBTQ+ youth by fostering safe, inclusive, and empowering environments.
"It made perfect sense for LSKD to partner with Wear It Purple because their mission deeply aligns with our values of community, inclusion, and inspiring people to be 1% better every day," said Daniel.
Wear It Purple is a volunteer-run not-for-profit passionately committed to creating safe, supportive, and empowering spaces for LGBTQ+ youth. "We wanted to support their incredible work amplifying young voices, educating communities, and fostering belonging, because that’s the kind of impact we believe in." By donating to their charity and sharing their message, LSKD is proud to help drive positive change and make a meaningful impact in their community.
The collection has already resonated strongly with LSKD’s audience, drawing widespread support and gratitude from its team and the broader community. "It’s been a powerful reminder of how important visibility and allyship are. Not just during Pride Month, but all year round," added Daniel.
Looking ahead, the brand plans to further involve LGBTQ+ voices in the creative development of future collections and expand its Community Athlete team to ensure a more inclusive and representative platform. "Representation matters, and we want to create a space where everyone can see themselves reflected in who we are and what we stand for."
At its core, the Pride Collection is an extension of LSKD’s wider brand mission: to inspire people to be 1% better every day. By embedding purpose into its design process, partnerships, and community storytelling, LSKD is building more than just a brand – it’s fostering a movement that celebrates progress, inclusivity, and authentic connection.
"When we lead with our mission and values, we create deeper connections and something much bigger than ourselves."
