Calling All Designers! Air New Zealand Needs A New Uniform

Air New Zealand have announced their iconic Trelise Cooper designed uniforms will be retired after 12 years. 

The airline has put out an open invitation for Kiwi designers interested in coming aboard as a new uniform partner.

"As part of this update, we will also be revising our grooming standards," Air New Zealand said in a statement. "Our uniform is an embodiment of our brand values, and we need to ensure it continues to reflect the Aotearoa of today and the future."

The chosen designer will be responsible for creating new customer-facing uniforms for over 5000 staff, including outfits for flight attendants, pilots and ground staff. The new look is planned to be rolled out in 2025.

Air New Zealand said it was time to "pass the baton" to the next New Zealand designer as part of a broader update to the airline's image. "We have always onboarded a new designer when creating a new uniform for our people and this time around we will be doing the same." 

"As a future-focused business, we are constantly looking for ways to improve and enhance our services, and our uniforms are no exception."

Designers have until midnight on Sunday, May 14 to express interest and acknowledge they can meet the minimum criteria set by the airline. If successful, designers will be provided a design brief and asked to prepare a pitch in presentation-form, as well as a written proposal.