How to sell and get more for your business.
Selling up? Unfortunately, a number of businesses won’t be attractive enough to sell, resulting in some just closing the doors. Less people, with less…
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Cognitive Fashion: How dressing to impress could enhance your thinking
The fashion industry is one of the biggest and most well-represented industries in the world. It changes and grows with society, and as consumer…
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The Future of New Zealand Trade Following Brexit
Companies around the world have been nervously awaiting updates on the Brexit situation unfolding in the United Kingdom. Apparel Magazine was able to sit…
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Round Table: Has Social Media Killed the Fashion Photographer?
Social media, the rise of the smartphone and influencer marketing have all played roles in revolutionising the fashion industry. But while the changes have…
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A brief look at masculine shopping trends
A report titled “The Arrival of the New Male Power Shopper,” by First Insight, Inc., a global technology company suggests that male shoppers are…
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THE MONEY FACTOR
One of the biggest challenges facing businesses in the fashion industry today is the delay in getting paid for work that’s been completed. Quick…
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NEWMARKET FOOT TRAFFIC UNAFFECTED
Newmarket has seen a ridiculous number of closures recently during the expansion and renovation of the 277 Westfield (which will conclude in the fourth…
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CLOSING THE LOOPHOLE ON GST
Submissions close this month on the proposal to close the loophole on GST on imported goods, and we want to hear your opinion.
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Do You Manufacture In New Zealand? We Need Your Help!
All answers are confidential.
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ALL TIED UP
The art of tying a tie is one of those timeless skills that everybody should know. But forget about your high school tie which…
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TO COPY OR NOT TO COPY
Consumers are mostly on autopilot while shopping and this is where copycat packaging comes it. To this day, copycat packaging is still tricking shoppers…
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WHY PACKAGING IS JUST AS IMPORTANT AS YOUR DESIGN
Think that consumers are just influenced by the product? Think again. Packaging has always played a crucial role in consumer decisions and it is…
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