For Scarpa owner Liz Savage, working within the fashion industry came naturally. Following her parents' footsteps, Liz and her sister Pip Larner worked in their family-owned shoe business throughout high school and university where they gained hands-on knowledge about running a successful business. This gave Savage insider access to a massive industry, which she used to develop her comprehension of what it takes to have a successful fashion brand.
Since owning and directing the business, a key focus has been digitally transforming - making sure Scarpa is future fit. Recently, they have launched their brand ‘Scarpa the Label’, an Italian-made luxury footwear line that they sell in stores and online.
Savage speaks highly of her years in the fashion industry and her lasting relationships with clients and other designers. She endorses the fashion business, reflecting on her personal experience while reminding those how much time and effort it can take.
“The fashion industry can be demanding, but every setback is a lesson,” explained Savage. “Success takes time.”
Savage keeps her motivation by helping customers find shoes and accessories that fit their needs. The success of industry leaders such as Stella McCartney inspired her passion for building a quality brand. She also listed her husband, sister and the team at Scarpa as inspirations and mentors.
“To those aspiring to make their mark in the fashion business, my advice is to stay true to your vision, understand your customers, and never compromise on quality.”
Scarpa maintains a strong physical presence, operating three stores across Auckland. They have also successfully navigated the shift to an e-commerce landscape, moving all their products to an online store.
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