From directing siblings at homemade concerts to becoming the general manager for New Zealand Fashion Week (NZFW), Yasmin Farry has always had a passion for producing events.
Coming from an artistic background, Farry completed BA in psychology at Otago, but after moving to Auckland to go to dance school, she developed a love for contemporary dance and fashion. This led her to produce underground events and fashion shows, grow her resume, and make industry relationships.
“I’ve been involved in so many world-class events across the music, theatre, dance and fashion genres,” explained Farry. “I’ve had the pleasure of working with immensely talented people and making life-long industry connections.”
Farry has been affiliated with NZFW since its inception and has produced runway shows for high-end and prestigious designers for 17 years. Her expertise and experience within the industry led her to become the general manager.
“Becoming the general manager of NZFW has been a natural progression and a culmination of all my experience. To have been able to come on board to reimagine this iconic event in 2023 was an absolute honour.”
Farry advised her younger self to remain courageous and stand up for herself when needed. She was modest about the help she had along the way, emphasising her strong relationship with Shona McCullagh MNZM, her former tutor at dance school, co-founder of The New Zealand Dance Company and the current Artistic Director of the Auckland Arts Festival.
“I was continuously inspired by Shona’s incredible mix of creativity, her entrepreneurship and her astute business mind,” expressed Ferry. “I don’t think I would be where I am now without witnessing Shona’s approach and work ethic.”
Throughout her long affiliation with the fashion industry, Farry was honoured at the culmination of her career and its natural progression.
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