Following its successful backstage debut earlier this year, global K-beauty leader COSRX returned to Paris Fashion Week.
COSRX supported the backstage teams with its core skincare heroes and newly launched haircare innovations, ensuring models were runway-ready under the direction of world-renowned artists Thomas de Kluyver and Eugene Souleiman.
"Fashion Week is a true global stage, and we are proud to once again support its backstage teams, this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity," said a COSRX representative.
"Bringing the ultimate glow to the skin and hair at Paris Fashion Week reflects not only our innovation but also the trust professionals place in COSRX."
COSRX's role as an official backstage sponsor of Paris Fashion Week's September main season is a milestone in itself. Traditionally, these shows rely on in-house beauty lines or major global affiliates, leaving little room for outside brands to participate.
Verified records confirm that this marked the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season.
More than a sponsorship, it signals a cultural and industry breakthrough, K-beauty making its mark at the very heart of global fashion and beauty.
Backstage at Courrèges, London-based makeup artist Thomas de Kluyver, known for his collaborations with Miu Miu, Hermès, and Jean Paul Gaultier, relied on COSRX's targeted formulas to create glowing, hydrated, and makeup-ready skin.
At Caroline Hu, backstage hair was directed by Eugene Souleiman, one of the most influential figures in hair design and wigs.
For the first time at Paris Fashion Week, COSRX introduced its Peptide-132 Hair Care line, supporting glossy, resilient hair looks that withstood the runway's demands.
By supporting Courrèges and Caroline Hu backstage at Paris Fashion Week, COSRX demonstrated the performance of its skincare and haircare innovations under the pressure of one of fashion's most prestigious stages.
With glow delivered from skin to hair, COSRX has continued its evolution from a K-beauty bestseller into a trusted partner for professionals.
