Conscious New Zealand leather accessories brand, Deadly Ponies, has partnered with RainbowYOUTH NZ to help raise awareness around the issues facing our local LGBTQIA+ community.
Deadly Ponies has a custom-made and extremely limited one-off capsule titled Pride, to be sold via silent auctions in-store and online. 100 percent of the proceeds will be going to RainbowYOUTH NZ.
"RainbowYOUTH is a critical resource for young people struggling with their identity. Almost one-third of people in New Zealand have a personal experience of mental illness, and members of the LGBTQIA+ rainbow community are almost twice as likely to suffer. Liam and I feel that we can use our business to highlight these issues, and can use our own experiences to enlighten, support, and hopefully inspire our young people," said Steve Boyd, CEO of Deadly Ponies.
As partners in life and business, Steve and Liam felt the partnership was the perfect alignment, creating an opportunity to support youth growing up in New Zealand, and further afield. Working together across a number of initiatives both internally and in the community; RainbowYOUTH and Deadly Ponies hope to encourage positive conversation around diversity and inclusion, building a safe space for young people.
"We're stoked to have Deadly Ponies supporting our mahi. It's wonderful to work alongside a business that shares our values and is part of the whānau. A big part of what we do is showing rainbow young people that their identity is a strength, that they can grow up to do anything their heart desires. That there is a whole community here to cheer them on. What an awesome way to share that message having a proud, successful couple like Steve and Liam and an international brand supporting our mahi,'' said Frances Arns, RainbowYOUTH Executive Director.
The Pride collection is crafted from recycled leathers, with a kaleidoscope of colours in a rainbow patchwork in one of Deadly Ponies' most enduring shapes, the Mini Leopard.
No bag will be the same, making this collection a truly conscious collectors item.
The silent auction is open to New Zealand and Australian residents, with the auction commencing 10am Wednesday 17th February, and closing 6pm Saturday 20th February.