The seeds of Wrangler were sewn in 1904 when CC Hudson set up the Hudson Overall Company, dedicated to producing top quality, durable work clothes. The Wrangler brand name was coined in 1946 and the 1970s would later be referred to as Wrangler’s golden era. Movie stars and musicians chose to wear the brand and it quickly became an icon of youth culture.

The Melbourne based team behind Wrangler Australia is still dedicated to designing heritage inspired denim for Australia and New Zealand. Looking back through the archives, the design team is drawn to Wrangler’s ‘Golden Era’. Subtle 70s references are paired with modern fits and fabrications making their jeans instant favourites and wardrobe staples.

Working with the world’s best denim suppliers who uphold high ethical standards of practice, they believe in quality so your jeans last.

This Summer, Wrangler is bringing retro back with their take on the tapered mom short. Sitting high on the waist and slim through the leg, the Tyler Short features a raw hem and is finished with a vintage paperback patch.

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