Eilish Fragrances announced the launch of Your Turn II, a bold new evolution of the award-winning fragrance portfolio, introduced in February 2025.
Developed in partnership with Billie Eilish and beauty company Parlux, the captivating new scent explores a bold, sensual dimension of Eilish's fragrance artistry, with a woody-fruity composition that plays with the contrast of light and dark.
The alluring fragrance opens with an unexpected contrast between the bright heat of pimento berry and the lush sweetness of mirabelle plum, and the verdant edge of green cassis leaves.
The composition evolves into a quietly seductive heart of fig nectar, black tea leaves, and vanilla orchid, before settling into a grounded base of natural vetiver and cedarwood for a finish that lingers with intention.
With a dedication to sculptural design, Your Turn II reimagines the original Your Turn's signature stacked-dice silhouette with a tactile twist.
This iteration features a soft-touch matte finish, adding a velvety warmth enhanced by the same subtly embossed pips. The new texture invites touch, evoking a multi-sensory experience that mirrors the fragrance's depth and intimacy.
Without losing its architectural presence, the finish transforms the bottle into something deeply personal, like a favourite object discovered within Billie Eilish's uniquely curated world.
"I love scents that have layers that you can't quite name right away," said Billie Eilish.
"It's warm and fruity but also smoky and mysterious. I wanted to create a scent that draws you in immediately."
Your Turn II arrives as the Eilish Fragrances collection continues its impressive growth trajectory.
Since entering the market in 2021, the brand has achieved remarkable commercial milestones with Ulta Beauty and its international retail partners, as well as critical recognition with multiple Consumer Choice Awards from The Fragrance Foundation.
Like all Eilish Fragrances, Your Turn II is vegan, paraben-free, and made with clean ingredients.
