Building on the success of the Eight Hour HydraPlay Skin Perfecting Daily Moisturiser launch, Elizabeth Arden has expanded the Eight Hour HydraPlay range.
Introducing two new products, the HydraPlay 2-in-1 Daily Cleanser and the HydraPlay Daily Defence Nourishing Fluid Broad Spectrum SPF 40, designed to work seamlessly with the Moisturiser for a complete skincare solution designed for daily use for all skin types.
Together, this powerful trio delivers essential hydration and visible results through a streamlined three-step routine, perfect for those who value effectiveness and efficiency in their skincare regimen.
Consumers can experience effortless hydration through the HydraPlay skincare regimen, beginning with HydraPlay 2-in-1 Daily Cleanser to gently wash away impurities.
Follow up with the multitasking HydraPlay Daily Moisturiser for long-lasting hydration and skin-nourishing benefits. Complete your routine with HydraPlay Daily SPF 40, providing invisible protection against skin ageing effects of pollution, blue light, and UVA/UVB rays.
The HydraPlay 2-in-1 Daily Cleanser is a game-changer, offering eight skin-enhancing benefits in one multi-benefit formula. This mineral-rich clay cleanser transforms into a soft foam to cleanse and purify the skin without stripping it of essential moisture. It effectively removes makeup and leaves it soft, smooth, and moisturised.
Formulated with powerful ingredients like Pink Kaolin Clay, the cleanser effectively unclogs pores and washes away impurities while preserving the skin's essential moisture.
HydraPlay Daily Defence Nourishing SPF 40 delivers sun protection in a lightweight, hydrating formula that shields the skin from skin-ageing effects of UV rays, pollution, and blue light.
Formulated with antioxidants, sugar beet extract and Botanical Shield, this fragrance-free SPF fights free radicals and boosts hydration.
This gentle, lightweight formula defends against the ageing effects of sun exposure, leaving no white cast or residue behind. Whether worn alone or over makeup for added protection, it’s ideal for all skin types.
“Consumers are increasingly seeking to simplify their routines without sacrificing results. At Elizabeth Arden, we are thrilled to meet this demand with a solution that delivers both efficacy and ease while honouring the legacy of the iconic Eight Hour Cream,” said Carmen Coulter, Marketing Director at Elizabeth Arden ANZ.
The HydraPlay range is backed by research and crafted with high-quality ingredients, embodying the effectiveness and simplicity that have defined the brand.
