Celebrating eight million followers on Kylie Cosmetics’ Instagram, Jenner is looking to do more with her brand. She has partnered with Smile Train, a charity that provides corrective surgeries for children with cleft lips and palates in developing countries, to create an exclusive new shade for her lip kits. The new shade was designed in collaboration with Smile Train and is a soft pale pink, which is a step away from Jenner’s popular darker hues. 100 percent of the net proceeds will be donated to the Smile Train. Jenner has debuted the pale shade of pink on October 3rd, ahead of World Smile Day on October 7th.