Farmers has announced the arrival of one of European brand Vero Moda to New Zealand shores.

Farmers is the first physical retail stockist of the Scandi-cool fashion label in New Zealand. Bringing together a collection of fresh basics for off-duty styling through to tailored workwear pieces, Vero Moda has a cult following in Europe.

A key selection of the range will be available in Farmers department stores across New Zealand, including everything from camis to knitted jumpers, work-appropriate blouses, tailored jackets, cropped pants, and an array of brightly printed separates.

Vero Moda's seasonal collection Aware will also be available, providing a more sustainable standalone range for consumers. Using more eco-friendly fabrics like recycled cotton, polyester, and woold, as well as organic cotton and innovative materials such as Tencel made from wood pulp, the Aware collection doesn't compromise on style or the environment.

"Vero Moda is one of Farmers' most exciting international fashion launches yet, and we're proud to be New Zealand's retail stockists," said Farmers' category marketing manager Maree Lawrence. "We can't wait for Kiwi women to experience the on-trend range in-store and bring a taste of Scandi-cool to their wardrobes."

The Vero Moda range, starting from $39.99-$119.99, is available in Farmers stores nationwide and online.