After almost fifteen years of operations, one of Queenstown’s most renown independent fashion and design boutiques has been placed on the market.
DECODE was founded by Maree Cross in 2015 and sat in the heart of Queenstown’s central business district. The small boutique had a loyal consumer base, predominantly women aged between 35-65 years old, resulting in a high turnover of their selected apparel, jewellery, accessories and soft furnishings collections. DECODE offers a selection of New Zealand and internationally made designer garments, providing customers with an alternative to today's fast-fashion.
The boutique is being sold through Bayleys and provides an excellent opportunity for anyone looking to break into the fashion retail industry.
Paul Dixon of Bayleys Auckland released a statement praising the host of opportunities this boutique holds for any buyer. “The ethos of the store has been to create an authentic, pleasurable and relaxed retail experience for clients. By providing a selective range of clothing blended with jewellery, homeware and desirable accessories, DECODE has not only added value to the client’s experience but has also increased revenues. The stock is beautifully showcased in a visually and spatially-pleasing environment.”
In addition to the bricks and mortar store located at 13 Camp Street, DECODE hosts a thriving online sector, providing greater potential for the new owner. “The online store has been operational for just over a year and contributes to the shop’s annual turnover which exceeds $1.2 million – delivering a healthy bottom line,” added Dixon.
Cross, the store's current owner, has expressed an interest in helping any new buyers through a transition period, where she will oversee the store's changes, providing guidance and support for the new owner.
“There is the opportunity for a new owner to grow and expand both the retail and online stores or concentrate on one aspect of these. The store is constantly approached by up-and-coming designers and new brands, so there is potential to develop product further.”
