British Airways has launched its new lineup of company uniforms, with the airline's 5000 staff in divisions of engineering, maintenance, and airport operations teams worldwide.
Acclaimed fashion designer, Oswald Boateng OBE, has designed the uniform. It will eventually be worn by the entire airline staff in all departments, totalling more than 30,000 personnel.
British Airways has ordered more than 128,00 pieces for the rollout, with this uniform offering more wardrobe options than ever before. The collection comprises 20 unique garments and accessories, including a new quilted jacket with a bespoke airwave print.
The collection was designed in consultation with staff over the span of five years, aiming to be a practical solution and the best fit for whatever the job may be.
British Airways Chief Operating Officer, René de Groot said that the uniform had been a long time coming.
"Our colleagues are genuinely excited to wear the collection, which they call a step change from the previous garments, offering much more practicality. I'm delighted that airport operations, cargo, engineering and maintenance colleagues across our airports and bases worldwide will be the first to transition into the new designs."
Sustainability was a significant factor in choosing materials and the longevity of the uniform, as it was part of the airline's 'BA Better World'. Old uniforms have been recycled to produce new replacements or donated to chosen charities. British Airlines is still exploring other possibilities to create this new collection even more sustainable.