H&M has revealed all the looks in the upcoming Stella McCartney H&M collection, launching this May.
Twenty years after H&M’s first partnership with the acclaimed designer and campaigner, this new collection was built on legacy. It reflects on highlights of the house’s history and bottling McCartney’s pioneering, rule-breaking vision into a range of apparel and accessories.
The collection unites past and present, combining beloved current signatures, such as oversized shirting, sweeping trenches and sharp tailoring, with playful iconic hits from McCartney’s early archive, including bejewelled prints and slogan tops.
“I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favourites that showcase my first forays into fashion and the development of my signatures,” said Stella McCartney.
It’s playful, strong, sparkling, joyful, refined.
Other key items in the collection include rib knitted dresses and tops with McCartney’s signature Falabella chain at the neck, and a long white gown with a cape-like sleeve that loops into the hem, giving the look of a sweeping circle of fabric.
Also available are sparkling partywear, separates and denims, as well as mesh dresses and tops in a bold archival cherry-print. Offering an extra dose of nostalgia, a white mini tee is embellished with studs reading ‘Rock Royalty’.
The accessories range is strong and rich in bags, with six styles to choose from, including small, branded shoulder bags, giant totes and a timeless chocolate-toned bag with a chain-detail strap. This is one of several pieces in the collection that incorporate the Falabella chain, including necklaces and earrings, crafted in recycled metal in mixed tones, and loafers with chain detailing on the front.
The collection is defined by an approach to materials that prioritises recycled content, organic cottons, wool certified to the RWS Standard, and the innovative use of feedstocks for coated materials, such as industrial corn and recycled vegetable oil.
Sam Rock shot the campaign in London, starring Renee Rapp, Angelina Kendall and Adwoa Aboah. The mood is playful yet effortless, nostalgic yet forward-thinking.
Across the campaign, &Stella becomes the tagline for this special collaboration. Reinterpreted in myriad forms, &Here &Now &Me &You, it becomes a message about connection, care, and a way of being that speaks both to this moment and to the past, present, and future.
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