KAYALI has announced the launch of its most anticipated fragrance collection yet, FREEDOM.
Following the brand's global success with gourmand-inspired scents, FREEDOM marked a new chapter for KAYALI, one rooted in liberation through fragrance. A bold new scent that celebrates empowerment, self-acceptance, and the beauty of defining freedom on your own terms.
Anchored by the timeless note of musk, the collection reimagined this iconic ingredient through four distinct creations, each designed to evoke a unique facet of individuality and authenticity.
"The story behind this collection is deeply personal to me. It was inspired by my own journey toward independence and learning to fully embrace who I am. I started asking myself - what does freedom smell like? For me, it had to be musk,” said Mona Kattan, founder and CEO of KAYALI.
“In the 1960s, women wore musk as a form of rebellion, stepping away from traditional florals to express strength and confidence. That energy inspired this collection. Our tagline, Find Your Light, is about discovering your inner power and letting it guide you."
The Freedom Collection juices are housed in KAYALI's signature diamond-shaped, ombre-nude matte bottles, topped with jewelled caps, reflecting the raw elegance of skin and the sensuality of the scents within.
This design symbolised the collection's artistry and Middle Eastern heritage. Each number reflects the meticulous steps to the perfect formulation and will launch on the 18th of November 2025.
