George Davies' new brand GWD is set to make its UK debut at Pure London, a leading trade fashion buying event.
The face behind big retail names like Next, George at ASDA and PER UNA at Marks & Spencer, Davies' GWD will join an illustrious list of global fashion brands and designers who will present their collections to international buyers at Olympia London between February 12 and 14.
GWD, an abbreviation of Davies' full name, has two successful years under its belt as a cutting-edge womenswear and childrenswear fashion brand trading in the Middle East. Boasting incredible sales and worldwide demand, the brand is determined to bring the brand to the UK market with its fresh and curated range for the British customer.
"Travelling around the world has been key to the success of Davies' brands," said GWD Director Clare Holmes. "Both in terms of sourcing manufacturers and design inspiration. Davies immerses himself in European fashion houses and retail environment to forecast upcoming trends which we know will suit the GWD woman most favourably."
The GWD collection will feature Davies' signature mix of occasionwear and smart-casual attire.
Taking pride in working closely with his team of designers, Davies is all about perfecting the small details in his garments to produce the best collections for his customers. Details like fine embellishments, beautiful trims and intricate lace designs centres timeless femininity in GWD's brand values, alongside bold prints and vibrant colours.
"The GWD Collections on display at Pure London encapsulate everything that the brand is and more. You will see a fabulous array of our finest collections where there are beautiful satin maxi dresses, luxurious velvet jumpsuits, florals, laces, embellishments, feathers and more," added Holmes.
Event Director at Pure London, Gloria Sandrucci, concluded that "with an international and unparalleled attendance form buyers, Pure London provides the perfect launch pad for the UK to showcase GWD. Created by such a fashion and retail visionary, GWD is set to be a resounding success and we are incredibly excited to include the brand in our impressive and diverse exhibitor presentation."
GWD will be joining other 250 international and innovative collections at Pure London, including Fika, Cotswold Knot, Moss Copenhagen, Pretty Vacant, Beaumont and many more.
