H&M has announced that iconic photographer Jean-Paul Goude has shot the campaign for Kenzo x H&M. The campaign stars seven diverse celebrities and figureheads including Iman, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Chloe Sevigny, Suboi and Xiuhtezcatl Martinez. It will debut October 17, before the collection arrives in over 250 selected H&M stores worldwide, as well as online, on November 3.
Jean-Paul Goude is responsible for some of the most influential fashion and music imagery of the past five decades. For Kenzo x H&M, he has worked in his own unique style to create the campaign, which will appear in print, as well as on billboards.
“We love to work with our idols, and Jean-Paul Goude is a true icon. His images for the campaign are incredible, and capture the personality, positivity and freedom of the collection,” said Carol Lim and Humberto Leon, creative directors, Kenzo.
“Working with H&M and Carol and Humberto on the Kenzo x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style,” said Jean-Paul Goude.