The sports retailer PUMA, the Egyptian Ministry of Youth and Sports and the Egyptian Olympic Committee signed the agreement to equip the athletes, coaches and other staff with uniforms.
In the past, PUMA has had a successful history in Egypt with other sport-related long-term partnerships, including the Egyptian Football Association, the Egyptian Handball Federation and other teams and athletes.
Most recently, PUMA team Egypt won the African Men's Handball Championship for the ninth time and qualified for the Olympic tournament.
"For PUMA, the agreement represents a great opportunity to further invest in sports in Egypt and strengthen our presence there," said Johan Kuhlo, Managing Director of EEMEA Distribution.
"Egypt has a deeply rooted passion for sports and great economic potential. As a sports company, we are excited to invest in both."
PUMA seems to be a perfect partner for Egypt due to its reliability and trust in the country's football and handball teams, and the Egyptian delegation will be seen sporting PUMA products during the Games.
