House of Holland celebrated their 10th birthday today with the launch of 'GREATEST HITS ANNIVERSARY COLLECTION'. This range features some of the highlights and noteworthy styles from the last five years. "Reaching our 10 year anniversary is something I never thought would happen in my wildest dreams!" said House of Holland designer, Henry Holland.

The new limited edition capsule collection celebrates where Holland came from to where he is now. The campaign shows off Aluna Francis debuting the new range, part of House of Holland's Eyewear alumni. The popular UK electro-pop star from ALUNAGEORGE is wearing the new House of Holland 10 Year Anniversary Fashion Groupie Tee which was pulled from the archives as well.

“The cage lattice detailing used in one of our classic frames The Cage Fighters, has evolved and been adapted into a small capsule collection. This season we have designed for the luxurious lady compared with some of our previous collections that have been a little more youth and playful. This girl is slightly elevated and grown up but in a good way. I think this collection would definitely appeal to the HOH girl and her more mature side - still with the same sense of fun, energy and vibrancy but she could wear the new collection to dinner with her boyfriend’s parents too,” explained Holland.

The range will swing by a number of selected boutiques and department stores worldwide on September 20th.