The UK's only contemporary menswear and streetwear trade exhibition, Jacket Required, has announced its collaboration with Fried Cactus Studio and Ricky Also to refresh its creative for the new SS20 season.

Fried Cactus Studio specialises in illustration, logo, and brand identity design, and is headed up by commercial illustrator and creative director Aron Leah. Aron creates a wide variety of work for a range of brands, combining simple, bold illustrations with a unique approach to typography.

Ricky Also is a graffiti artist, graphic designer, and creative director for his studio practice, Paintshop Studio. He produces vibrant, structured typographic artworks that combine the authenticity of graffiti art with his technical discipline.

The duo have combined their talents to create Jacket Required's SS20 artwork.

Adam Gough, Event Director at Jacket Required said: “This season’s creative campaign was driven by social media, we wanted an exciting new perspective so we posted a request for illustrators and artists across our social platforms to get in touch if they wanted to be involved. When we discovered Fried Cactus Studio and Ricky Also we knew their cultural influences, authenticity, and graffiti street style made them the perfect collaborators.”

Taking place in East London’s Old Truman Brewery on the 24th – 25th July, Jacket Required offers buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, selected womenswear, footwear, accessories and lifestyle products.

Visit jacket-required.com for more.