New Zealand textile designer Josephine Lorelle has carved out a place on the global fashion industry stage.
Her work has been featured by Malaysian Fashion House Caftanist, Resene, Peter Alexander, and fashion brands across Malaysia, the UK, Europe, Australia, and New Zealand.
Earlier this year, Lorelle was awarded Creative New Zealand funding to present at the Prestigious Paris Prints Textile Show, a biannual event in the heart of Paris that selects just 30 textile artists worldwide.
Now, as founder of Studio Lorelle, she has expanded her practice from a solo brand to New Zealand’s first dedicated textile design studio, representing other New Zealand and Australian artists, connecting them with international fashion houses and design brands.
“Representing prints from other local artists felt like a natural progression, taking my studio from a solo brand to a collective platform,” she said.
“With a collective comes more choice for brands, and it also gives my colleagues a helping hand.”
This August, Lorelle will showcase Studio Lorelle’s debut collective collection at the Design Gallery in Sydney, before returning to the Paris Prints Textile Show in September.
“I’m proud to showcase the incredible creative talent we have, both overseas and here at home. My hope is to build stronger connections with local designers, giving them a place to discover their next season’s prints from local artists.”
Lorelle works from her Point Chevalier studio at The Design Garage and offers both online and in-person consultations to view the latest collection.
