In order to connect people to the outdoors, Kathmandu has partnered with AllTrailers, a trail exploration application that was also awarded the 2023 Apple iPhone App of the Year.
AllTrails has a global community of 60 million trail-goers, allowing them to share the adventure with friends and keep track of personal achievements.
Higher-level Kathmandu’s Out There Rewards members will be rewarded with an exclusive AllTrails+ free trial membership, which allows users to download maps offline or print them, trail previews, notifications for wrong turns taken, and more.
Kathmandu’s Out There Rewards also provides members who log outdoor activities with exclusive product offers and vouchers.
“We want Australians and New Zealanders to spend more time in nature, more often, and AllTrails delivers a world-leading platform that helps them do just that,” said Kathmandu’s Head of Loyalty and Personalisation, Max Garrido.
“We are working together to remove the barriers to accessing the outdoors and supporting people while they’re out there. The alignment is seamless.”
Australia and New Zealand are home to incredibly diverse and beautiful trails for people to experience.
Kathmandu’s Out There Rewards Level 1, 2 and 3 members have begun receiving their AllTrails+ free trial memberships this month.
