This Women’s Health Week, Kathmandu has announced a long-term partnership with the global female adventure platform Her Trails.
Founded by Samantha Gash and Bec Taylor, Her Trails supports women's pursuit of outdoor adventure and self-discovery through trail running programs, immersive retreats, and community group runs designed for beginners and seasoned athletes.
Alongside Gash and coach, trail athlete and yoga teacher Jo Nevin and other experts in psychology, nutrition, meditation, philanthropy, athletics, strength, conditioning and more.
Combining a world-class outdoor adventure platform with world-class outdoor gear, the Kathmandu x Her Trails partnership is dedicated to helping women live their best lives outdoors.
“We know women experience barriers to getting active in the outdoors. Research tells us that. With a purpose to improve the world's well-being through the outdoors, Kathmandu must align with a partner that gives women a platform to experience the transformative power of nature while feeling safe and part of something special,” said Kathmandu’s General Manager of Marketing and Customer, Richard Dalke.
Over time, the Her Trails will be integrated into Kathmandu’s active product development team not only to develop highly technical and sustainable gear but to authentically design product made for the trail that has been trialled and tested and that women across Australia and New Zealand can confidently wear for style and functionality.
“Kathmandu is a natural alignment for Her Trails. We share a mutual passion for supporting women to simply get outdoors more often and give them the backing to do so, which is something to be proud of. Beyond that, Kathmandu ensures Her Trails members can access the best gear possible that supports performance, aids in protection, and ensures they look and feel great on the trail,” said Gash.
Kathmandu and Her Trails encourage all women to step out of their comfort zone, embrace the outdoors, and feel Its transformative power on the mind, body and soul for themselves.
