Kylie Cosmetics has celebrated a decade of beauty innovation and cultural impact, marking the brand's evolution from a viral phenomenon to a global beauty empire.
Kylie Jenner launched Kylie Cosmetics in November 2015, inspired by her love of makeup. Her debut product, the Kylie Lip Kit, sold out in less than a minute and instantly disrupted the beauty industry with its direct-to-consumer model.
What began with that iconic product has since grown into a full-scale global cosmetics powerhouse, now developed in partnership with Coty Inc., offering clean, vegan formulations that deliver high performance, high pigment, and long-lasting colour.
"I have always loved makeup, and believed it's really important to pursue something you love, and I've had the honour of doing what I love for the last 10 years with Kylie Cosmetics," said Kylie Jenner.
"When I started Kylie Cosmetics, my goal was to create high-quality, accessible products that I truly loved and used. I wanted to ensure each product was designed for a specific purpose and helped people feel their best when they wore it.”
Jenner added that a decade later, that commitment is stronger than ever, with the shift to clean and vegan formulas, expansion into new countries, and all the incredible new product launches.
To celebrate this milestone, the brand has launched a limited-edition King Kylie Collection, which pays tribute to the original King Kylie era by blending nostalgia with a modern feel.
The collection features a new eyeshadow palette inspired by Jenner’s ever-changing hair colours, lip glazes reminiscent of her very first glosses, and the best-selling Matte Lip Kits re-released in the original packaging and shades from the brand's 2015 debut.
The collection also includes a highlighter brush and a loose powder highlighter to complete the look.
As the brand looks ahead, it remains committed to its legacy of innovative products and inspiring a new generation of beauty lovers.
