Consumers are experiencing new habits, emotions and fears whilst living in lockdown. Therefore, it is important to monitor consumer sentiment now more than ever. Being isolated from one another has proved to create unlikely reactions, but also, it can bring about new opportunities.
As we all rethink and regain our daily routines, the idea of 'retail therapy' will be very different. Therefore, it is important retailers understand this change and are prepared to freshen up their business models because of this.
Mattori Studio Owner, Orietta Pelizzari, will be giving a webinar next week, all about this topic. Click here to register.