Elizabeth Arden’s luminous new Eternal Aura has marked the brand’s first flagship fragrance launch in eight years.
Created by women, for women, actress Leighton Meester has become the global face of the campaign, embodying the journey of female transformation and self-expression.
“I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full circle moment,” said Leighton Meester.
“This campaign is all about recognising and celebrating the stage of life you’re in right now. It’s not about striving for perfection but about honouring the strength, confidence, and beauty you’ve cultivated through everything you’ve achieved. Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength.”
Offering a fresh perspective on the amber category, Eternal Aura has blended airy florals and juicy fruits to define its contemporary elegance. It opens with a sparkling burst of dragon fruit, golden pear, and pink pepper, mingling with delicate magnolia and peony scents,
An exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk, and a hint of tonka bean, creating a sensual yet modern finish.
Inspired by Arden's legacy, Eternal Aura honoured the brand’s heritage with an elegant bottle design that drew on the timeless sophistication of Elizabeth Arden Salons. The cap and carton feature a monogram pattern once found in the salons as a decorative wallpaper, beautifully reimagined in brushed gold to complement the original Arden Pink.
Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo, in collaboration with IFF's Science of Wellness, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem, and happiness.
The Eau de Parfum can be complemented with the new Eternal Aura Body Balm, a silky, nourishing cream that can revitalise and improve skin elasticity.
“Every detail of this new fragrance has been carefully crafted to represent today’s women in all our wonderful complexities,” said Nica Marcello, National Education Manager at Elizabeth Arden ANZ.
“Eternal Aura is a reflection of the confidence, resilience, and beauty embodied by women everywhere, so that every spritz of this new scent acts as a reminder to let your own aura bloom.”
The new Eternal Aura Eau de Parfum and the Body Balm will be available from the 10th of August 2026 at online and Elizabeth Arden counters at Farmers.
