The new season of Lovable Intimates introduces Ruby Campbell as their new face. Campbell can be seen showcasing the collection in the campaign shot by Pierre Toussaint. This is Lovable's first major solo campaign starring the up and coming Australian model.

“I’m so excited to be the face of Lovable Intimates. The collection is really cool and I love how seamlessly it works with my own personal style. I especially love the pieces that can be worn to be seen,” said Campbell.

The collection was influenced by sporty and minimalist designs, and are intended to be worn as both inner and outerwear. Catering large cup sizes up to a G cup, they also offer lots of movement and comfort. There is a variety of lace longline styles as well as soft cups and contour balconette bras.

“We are thrilled to introduce Ruby Campbell as the newest face of Lovable Intimates. Ruby really epitomises the brand values - an adventurous, free spirited and natural young woman whose authentic style perfectly blends with the brands,” said Brooke Hinman, Lovable’s General Manager of Global Marketing.