For Valentine's Day, Bendon has announced that Australian model Montana Cox is the new face of the iconic brand. Cox is featured in the new Autumn/Winter campaign shot by Nicole Bentley. “I have always been a huge fan of Bendon Lingerie, so I’m very excited to be working with the brand. The pieces are so beautiful and seriously comfortable, I didn’t want to take them off,” said Cox. Cox poses candidly whilst showcasing the new collection from delicate and beautiful pieces through to the dynamic sport collection. “Bendon’s philosophy of supporting natural beauty really resonates with me – I think it’s important for women to feel beautiful and confident at all times and that starts with what you’re wearing underneath. A well fitted and stylish bra can make all the difference.”

Bendon Lingerie is known for it's 68-year history of innovation which was well ahead of its time and this Valentine's Day the brand celebrates with a collection of classic and timeless garments. The much anticipated Undercover Slimmer range is introduced this season. The Undercover Slimmer range uses advanced technical engineering to create the sleekest silhouette.

“We are thrilled to announce Montana Cox as the face of Bendon Lingerie’s AW17 campaign. Montana was an obvious choice as she perfectly encapsulates the brand with her glowing inner confidence and natural beauty.  We love the images in the campaign and believe they will appeal to women of all ages seeking beautifully engineered intimates,” said Brooke Hinman, Bendon's General Manager of Global Marketing.